Cognitive Visualization
A brief introduction to Cognitive Visualization

Our Design Thinking approach kicks off with a D1. A distinctive element that sets us apart is the concept of Cognitive Visualization™. But what exactly does that entail?

Rewind to the era before the iPhone. When Steve Jobs envisioned the first iPhone, he didn't commence with a functional specification detailing the essentials for a new mobile phone. If he had, a superior keyboard to Blackberry's would likely have topped the list. Instead, he began with a more tactile approach, considering the feel, look, and operation of a device that would fit comfortably in one's hand. To achieve this, he and his team relied on tangible models and visuals to articulate their vision to themselves and the broader team.

This is the essence of cognitive visualization: transforming a comprehensive idea into a tangible or visual form that can be seen, held, or interacted with. Such a visualization offers several benefits:

Here are some illustrative examples:

Augmented Reality Exhibit

A museum asked if we could evaluate their exhibits to see what could easily be made into compelling augmented reality (AR) experiences for their younger customers.

We conducted a D1, and learned in the workshop more about what it is they wanted, when they wanted it and we together brainstormed on some of the projects. We then created a book for them which showed each exhibit and how we could ad an AR component to them.

Showing how a character exhibit can be brought to life with a 3D printed model which expands to a virtual full-size character in AR.
AR demo showing how the cannon can be loaded and fired.

Vaporizer Concepts

A California company approached Altuit wondering about what types of different vape devices might be created to help them differentiate from existing products. Our reply was created quickly and demonstrated some different approaches they might like to see. While only one of these continued forward to the next stages, all were instrumental in helping shape the conversation of what could be.