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Last Modified: 2/5/2006 |
 Marketing Research |
 Table of Contents |
 Description |
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| Data Analysis |
This is only a six-slide presentation highlighting key statistical aspects such as mean, median, and mode. Measures of variability and data tabulation are also included. Keywords: marketing research, statistics, variability, data Category: Lecture Slides Authors: Anonymous Price: Free Comments: Was this resource useful? |
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| Data Collection Activities |
This is a short 10-slide presentation on data collection, primarily for surveys. Keywords: marketing research, editing, coding, data collection Category: Lecture Slides Authors: Anonymous Price: Free Comments: Was this resource useful? |
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| Market Research: Introduction |
These notes are a synopsis of the key points in an introduction to the market research process. Keywords: market research Category: Lecture Notes Authors: Anonymous Price: Free Comments: Was this resource useful? |
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| Market Research: Measurement |
This is a very short presentation highlighting the key aspects of measurement and questionnaire design. Keywords: measurement, validity, reliability, market research, questionnaire design Category: Lecture Slides Authors: Anonymous Price: Free Comments: Was this resource useful? |
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| Marketing Research Ethics |
This is a very short presentation highlighting some of the key concerns when it comes to ethical practice in market research. Keywords: market research, ethics Category: Lecture Slides Authors: Dr Dion Klein Price: Free Comments: Was this resource useful? |
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| Qualitative Research Methods |
This 6-slide presentation focuses on qualitative research methods including the use of focus groups, depth interviews, projective techniques, and observational methods. Keywords: marketing research, qualitative, focus groups, interviews Category: Lecture Slides Authors: Anonymous Price: Free Comments: Was this resource useful? |
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| Sport Marketing Research |
This covers the basics of Sport Marketing Research. Plenty of slides (41) to develop a more in-depth lesson. Keywords: marketing, research, sport Category: Lecture Slides Authors: Dr Dion Klein Price: US$4.00 Comments: Was this resource useful? |
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