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Last Modified: 2/5/2006 |
 Marketing |
 Table of Contents |
 Description |
This section contains documents pertaining to Marketing. Note, some documents are for sale and some are free. ProfessorMoe is currently testing the PayBySnap micropayment system. Although it will not cost you anything to download the documents, you will have to go through the process of 'purchasing'. ProfessorMoe looks forward to your feedback. Thank you for assisting us in our testing in order to give you the best service available in the future. ProfessorMoe will offer an honor-based money-back-guarantee. If you purchase an item that does not meet your needs (either after saving, downloading or reading a document), you may request for a refund by contacting ProfessorMoe directly. You may refund documents up to 14 days after your purchase. ProfessorMoe will credit your account. If you would like to earn 'MoeFunds' to put towards your professional development, upload documents that you would like to sell. ProfessorMoe will begin to earn you money to support you in your professional development efforts. |
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| Introduction to Sport Marketing |
This has not only 19-slides but also material in the notes section. It is the introduction to a sports marketing course, with some reference made to Australian Sport. Keywords: sport, marketing Category: Lecture Slides Author: Dr Dion Klein Email: drdionk@hotmail.com Price: US$4.00 Comments:Was this resource useful? |
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| Market Segmentation |
This 23-slide class presentation is about market segmentation. It primarily focuses on sport marketing but much of it can be used for general marketing principles as well. Keywords: sport, marketing, segmentation Category: Lecture Slides Author: Dr Dion Klein Price: US$3.00 Comments:Was this resource useful? |
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| Marketing Ethics |
This is a fairly simple 17-slide class presentation that will give you some ideas of what topics to include in a marketing ethics lecture. The slides are not very detailed. Although it has more of a sport marketing ethics slant, the information is applicable to marketing in general. Keywords: sport marketing, ethics, marketing Category: Lecture Slides Authors: Anonymous Price: Free Comments: Was this resource useful? |
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| Marketing Principles I |
This is only a 10-slide introduction to the principles of marketing which can be greatly expanded upon. Keywords: marketing, macro-marketing Category: Lecture Slides Author: Dr Dion Klein Price: Free Comments:Was this resource useful? |
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| Marketing Principles II |
This is a follow-on from Marketing Principles I looking at the Marketing Management Process. Keywords: marketing, strategy, price, product, place, promotion Category: Lecture Slides Author: Dr Dion Klein Price: Free Comments: Was this resource useful? |
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| Marketing Principles III |
This lecture focuses on evaluating opportunities in changing marketing, which also includes strategic planning. Keywords: marketing, strategic planning, strategy Category: Lecture Slides Author: Dr Dion Klein Price: Free Comments: Was this resource useful? |
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| Marketing Planning and Forecasting |
Most of this information is summarized from Quester, McGuiggan, Perreault, and McCarthy's (2001) Basic Marketing text (Chapter 17 and 18). Keywords: marketing, forecasting, globalization, international marketing Category: Lecture Slides Authors: Anonymous Price: Free Comments: Was this resource useful? |
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| Marketing the Olympics |
This is a fairly basic overview of olympic marketing with special reference to the Sydney Olympics. Though not very in-depth, it is a starting point if you are planning a lecture on this topic. It has 10 slides. Keywords: sport marketing, Olympics, Olympic games Category: Lecture Slides Authors: Anonymous Price: Free Comments: Was this resource useful? |
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| Networking Yourself, Marketing Your Organisation |
These are just six slides as part of a networking seminar conducted by Dr Dion Klein. He is available to conduct short courses on the topic. Keywords: networking, marketing, social contacts Category: Slide Presentation Author: Dr Dion Klein Email: drdionk@hotmail.com Price: Free Comments: Was this resource useful? |
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| Personal Selling and Customer Service |
This is a 4-slide presentation which highlights the various aspects of customer service and quality. There is also a relationship between customer service and personal selling which can help 'close the deal'. Keywords: customer service, selling, quality, relationship marketing Category: Lecture Slides Author: Dr Dion Klein Price: Free Comments: Was this resource useful? |
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| Television Broadcasting |
This is a short 13-slide presentation on utilising TV broadcasting for your sporting event. Keywords: television broadcasting, sports, media Category: Lecture Slides Authors: Anonymous Price: Free Comments: Was this resource useful? |
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| The 4 P's of Marketing: PLACE and Distribution |
This short slide presentation focuses more on sport distribution such as the sports facility. It also highlights basic distribution channels. Keywords: sport marketing, place, distribution Category: Lecture Slides Authors: Anonymous Price: Free Comments: Was this resource useful? |
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| The 4 P's of Marketing: PRICE |
This was part of a Sport Marketing subject. It has 36-slides. Keywords: sport, marketing, price Category: Lecture Slides Authors: Dr Dion Klein Price: US$5.00 Comments: Was this resource useful? |
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