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Updated: 8/31/2011 These books are quite useful resources in marketing and internet marketing. Keep posted on WISE happening through our newsletter. If you have any book suggestions to include in our bookshop, please email us on courses@thewiseacademy.com. Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the Internet (explaining when and precisely how to use it) tips for using new technology, such as podcasting and automated marketing programs for targeting prospects and cultivating repeat and referral business management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf. Buy it NOW! Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers Than Ever Before Master today's fastest-growing, most powerful social networking tool and help yourself to the Tweet smell of success. Birds do it. Bees do it ! Corporate giants from Apple to Zappos, the media, AND five to ten thousand new members a day do it. "Get Rich with Twitter" unlocks the secrets to the communications revolution that will let your business not just promote or publicize, but to form meaningful relationships with the customers who are most eager to know more about your company and its products. Bestselling author and Internet marketing guru Dennis Prince explains the what, how, and who of Twitter - and demonstrates ways you can use it to attract new clients, and empower your customers as a community. In the pages of this brief, thorough, and easy-to-use guide, a bounty of invaluable advice, tips, and strategies, including: ways to use Twitter in concert with other social networking and online commerce solutions; tactics for crafting powerful, actionable messages (in 140 characters or less); and, how to integrate the Twitter toolset to your existing business model. Buy it NOW! Hot Button Marketing: Push the Emotional Buttons That Get People to Buy Discover the 16 hot buttons that drive consumer behaviour. This work brings consumer behaviour down to a practical level, showing readers how to identify and 'push' consumer hot buttons. Consumers buy products for two reasons, the rational reason and the real reason. "Hot Button Marketing" shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's, even if it's a so-called parity product. Buy it NOW! How to Get New Business in 90 Days: And Keep it Forever A guide to successful marketing. It details all the marketing skills and techniques that the corporations use to help you increase your market and keep it growing. Buy it Now! Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar This is the only marketing consultant you will ever need. With this practical guide, successful marketing consultant Robert Bly cuts through the clutter of marketing theories, short-lived techniques, and trendy gimmicks and shows you how to develop a time-tested marketing plan that focuses on what works, not what's hot. In 12 action-packed steps, you get an inside look at the magic behind effective promotion and learn how to zero in on your marketing goals, assess your marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more! Buy it NOW! She Marketing: The Science of Marketing to Women Buy it NOW! Social Media Marketing: An Hour a Day If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube. Buy it NOW! The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly This is a completely revised and updated edition of the "BusinessWeek" bestseller on effective, modern marketing and PR best practices. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends. It is completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube. It includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility. David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of "World Wide Rave", from Wiley. "The New Rules of Marketing and PR, Second Edition" gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment - at a fraction of the price of a traditional marketing campaign. Buy it NOW! Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue How to turn online visitors into enthusiastic purchasers? Developing a business presence on the Web is important, but it is well-trod territory on the business shelf. This book takes the topic to that next critical step: getting those visitors to make purchases. "Turn Clicks into Customers" offers proven techniques for reaching out to those most likely to make a purchase. The author shares what works and what doesn't for multiple online marketing strategies involving email, online searches, advertising, webinars, videos, and social networking sites like Twitter, Facebook, and LinkedIn. Buy it NOW! Googlepedia: The Ultimate Google Resource The is the all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google's web and software tools. It is well presented and easy to use. Buy it NOW! Postal Address: PO Box 981, Belconnen ACT 2616. (Ph) +61 2 6162 0919 (Em) info@thewiseacademy.com [ABN: 20124018944] [NTIS No. 88136]