Content
Top 10 Things You Should Know to Develop and Maintain Content for Your Website...
If you are doing business on the Internet, one of the most important aspects of your success is your web site. A well-designed site offering fresh, continuously updated content is one of the best ways to ensure that your visitors will return again.
Primary Purpose. When you narrow your focus, you can be assured of reaching your target audience. Ask yourself a few questions: Is my site primarily a sales and marketing tool? Will it serve as a promotional vehicle for a new product? Is the site a catalog add-on to my existing business? Or is the site simply a vehicle for inter-company communication?
Audience. Your primary goal is to entice the web visitor to contact you, to become interested in your product or service and, ultimately, to chose you over your competitors. With this in mind, the content copy of your site should hold the reader's interest, targeting the audience you hope to be your customer(s). Austin Pro Websites can assimilate the copy you provide or contract out the writing for you.
Corporate Identity. If you have taken the time to develop a logo and chosen an easily recognizable color scheme for your company, your web site is the perfect place to showcase those items. We will incorporate your identity into the site we build, or create a business logo for you if you are just starting out.
Company History. As an avid web surfer, one of buttons I love most to push is Company History or About Us. When you share your company history, explaining how you got started, your background and experience and why you love what you do, you appeal to the emotional side of your customers. Give them a chance to get to know you and why you do what you do.
FAQ's About Your Product or Service. Spare yourself telephone time with customers by answering Frequently Asked Questions on your site. Change these over time as you develop your business.
Promotional Photography. Is your product, facility or process photogenic? Do you have
available photographs to add to your web site?
Updates to The Web Site. You can keep your site interesting and exciting if you make frequent updates: feature fresh photographs, update the copy, and showcase any promotions, sales or successes associated with your business. Updating you site will require time and some training.
Correspondence. Who should receive contacts from your web site?
Primary Purpose. When you narrow your focus, you can be assured of reaching your target audience. Ask yourself a few questions: Is my site primarily a sales and marketing tool? Will it serve as a promotional vehicle for a new product? Is the site a catalog add-on to my existing business? Or is the site simply a vehicle for inter-company communication?
Audience. Your primary goal is to entice the web visitor to contact you, to become interested in your product or service and, ultimately, to chose you over your competitors. With this in mind, the content copy of your site should hold the reader's interest, targeting the audience you hope to be your customer(s). Austin Pro Websites can assimilate the copy you provide or contract out the writing for you.
Corporate Identity. If you have taken the time to develop a logo and chosen an easily recognizable color scheme for your company, your web site is the perfect place to showcase those items. We will incorporate your identity into the site we build, or create a business logo for you if you are just starting out.
Company History. As an avid web surfer, one of buttons I love most to push is Company History or About Us. When you share your company history, explaining how you got started, your background and experience and why you love what you do, you appeal to the emotional side of your customers. Give them a chance to get to know you and why you do what you do.
FAQ's About Your Product or Service. Spare yourself telephone time with customers by answering Frequently Asked Questions on your site. Change these over time as you develop your business.
Promotional Photography. Is your product, facility or process photogenic? Do you have
available photographs to add to your web site?
Updates to The Web Site. You can keep your site interesting and exciting if you make frequent updates: feature fresh photographs, update the copy, and showcase any promotions, sales or successes associated with your business. Updating you site will require time and some training.
Correspondence. Who should receive contacts from your web site?